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Web · Systems · 2023

Engineering-grade web for a former employer

Sam's prior engineering home became an SLK client. We rebuilt their web presence and supporting flyers with the rigour of someone who knew the business from the inside.

01 / 03The challenge

Waidler is where Sam worked as a software engineer before founding SLK — so when they became a client, the bar was personal. They needed a web presence and supporting collateral that matched the quality of the business, rebuilt by someone who already understood it from the inside.

02 / 03The approach

Insider knowledge meant we skipped the long discovery and went straight to the substance — rebuilding the web presence and the supporting flyers with the rigour of an engineer who knew the product, while bringing the outside perspective and polish a former employee can finally apply.

03 / 03The outcome

A web presence and brand collateral rebuilt with insider understanding and outsider polish — the rare case study where the maker knew the business before the first meeting.

Result

Insider knowledge, outsider polish.

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