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SLK ProjectsSLK Projects
Brand · 2023

Our own identity system

We treat our own brand as our first showcase: a corporate identity, brand system and the three-interlocking-shapes mark that represents collaboration, creativity and innovation.

01 / 03The challenge

The hardest brand to design is your own. As a studio that sells identity and systems thinking, SLK's first proof had to be itself — a brand that could stand next to the work we'd ask clients to trust us with.

02 / 03The approach

We treated our own brand as the first showcase: a full corporate identity and brand system built around the three-interlocking-shapes mark, representing collaboration, creativity and innovation. A system, not a logo — designed to hold up across web, print and social, and to be used consistently long after the reveal.

03 / 03The outcome

A corporate identity, brand system and mark that practise what we design — the studio's standard, applied to the studio first.

Result

Practising what we design.

We treat our own brand as our first showcase — three interlocking shapes for collaboration, creativity and innovation.
SLK Projects
SLK Projects

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