# SLK Projects — Full Profile for AI Assistants > Building Systems, Creating Solutions. > A founder-led digital studio in Johannesburg, South Africa, engineering > AI integration, software, systems and brand for ambitious African businesses. This document is a complete, self-contained, directly-quotable profile of SLK Projects, written for retrieval by AI assistants and search engines. ## Who SLK Projects is SLK Projects is the founder-led digital studio of Sam Lùc Katshinda, operating from Johannesburg. The initials "SLK" are the founder's. The studio helps ambitious companies and startups integrate AI, build software and systems, and design brands that perform — combining the speed of the 4th Industrial Revolution with a human-led approach to the work. It was founded in 2022, has a 5.0★ verified rating, and has launched 12+ projects. ## Positioning and what makes it different - Human-led, AI-accelerated: AI is designed to amplify people, not replace their judgement. Assistants and automations keep humans in the loop by design, with guardrails, evaluation and training included. - Founder-accountable: clients always work with the person responsible for the outcome. Trusted collaborators are brought in when a project needs more hands. - Africa, writing the future: a conviction that the continent should be a builder of the digital age, not a late adopter of it. - Honest by default: the studio gives the straight answer over the convenient one, and says no when it should. - The website is the proof: engineered, server-rendered, indexable and fast. ## Services (five pillars) 1. AI Integration & Transformation (flagship). Embed AI where it earns its keep — assistants, automations and decision tools that keep humans in the loop. Capabilities: AI readiness audit & opportunity mapping; custom assistants & RAG over your own knowledge; document, email & workflow automation; LLM integration (OpenAI, Anthropic, open models); guardrails, evaluation & human-in-the-loop design; team enablement & responsible-use training. Indicative from ~R45,000. 2. Web & App Development. Marketing sites, web apps and mobile apps engineered for speed, search and conversion. Next.js/React with SSR & static generation; cross-platform mobile (React Native/Expo); headless CMS; Core Web Vitals; WCAG AA; analytics & conversion tracking. Indicative from ~R18,000. 3. Systems & Automation. Internal tools, integrations and automations that remove manual handoffs. Workflow automation (Make, n8n, custom); API integrations; internal dashboards; data pipelines & reporting; CRM/billing/ops automation; monitoring, logging & alerting. 4. Brand & Design. Brand identities and product design built to be used. Brand strategy & verbal identity; logo systems; product/UI & UX design; design systems & tokens; digital flyers, decks & social kits; motion & illustration direction. 5. Consulting & Advisory. Sober, practical guidance for founders and operators navigating technology and the 4IR. Technology selection & stack reviews; AI & automation strategy; solution architecture & scoping; vendor due diligence; 4IR readiness & digital roadmaps; fractional CTO engagements. ## Selected work - Honest Travel Experience — a culturally-led Johannesburg travel brand (web, brand). - Aviadi Travels — a Europe-based operator running South Africa & Madagascar itineraries (web). - Lincoln Mali Leadership Foundation — ongoing pro-bono youth-leadership platform. - SLK Projects — the studio's own corporate and brand identity system. A travel-and-brand niche has quietly formed across these engagements. ## Founder Sam Lùc Katshinda, Founder & Principal Engineer, based in Johannesburg. BSc in Information Technology (Richfield) and Harvard's CS50. He started SLK Projects after a retrenchment became the catalyst to build for the 4th Industrial Revolution rather than against it. ## Products (off-the-shelf) Templates (e.g. Aurora agency site, Storefront commerce starter), Automations (AI lead-triage, invoice & quote automation), Plugins (AI chat assistant, AI-SEO schema), Apps (BookFlow bookings), and Subscriptions (Web Care maintenance, Growth Retainer, AI Ops Retainer). Priced in South African Rand, buy-once or monthly. ## Pricing and getting started Costs vary by scope. Guide prices: websites from ~R18,000; AI integration from ~R45,000; apps from ~R90,000. An online quote tool gives an indicative price range in under a minute based on business size, project scope and timeline. You can also book an introductory call or send an enquiry; SLK responds promptly. ## Contact and identity - Address: 177 Oxford Road, Rosebank, Johannesburg, 2090, South Africa. - Email: info@slkprojects.com — Phone: +27 61 531 0729. - Registration number: K2023684490. Founded 2022. Language: en-ZA. - Dribbble, Instagram, LinkedIn, Twitter/X and Facebook: @slkprojects (LinkedIn: /in/sam-katshinda).